Repost: What Writing Success Requires with John Ellsworth
I have a very strong presence in legal thrillers. The secret has been marketing. My two most recent books are around 8 and 10 in legal thrillers top 100. The books I can’t move in order to get a better ranking are John Grisham (of course) and the rest are Thomas Mercer imprints where the author has one or more books by TM that then pull the others along and they all rank in the top five or six all of the time. So be it, there’s nothing I can do about it except bank my mid-five-figures each month and look at the next shiny toy on Amazon’s site.
But I was lucky and somewhat knowledgeable when I first published in January 2014. I had done SEO on Google’s Adwords for ten years and was pretty up on the importance of graphics and keywords. The graphics paid off by Bookbub giving me like ten or twelve promos in my first fifteen months. This had everything to do with my cover art, I am convinced. No, the covers are not typical genre like many gurus preach, but they did all have the indicia of legal thrillers such as courthouse columns or scales of justice somewhere in the cover. But my cover artist is a genius and had done Internet branding for many years and knew what i needed/wanted.
Read the rest at John Ellsworth Books.com